[The Review]: Piro
By Justin Fischer, Jun 30th, 2011 | In Dining

The Review is exactly that, a review, a thorough and critical look at newly-opened eateries, your guide to what's hot and what's not around Shanghai. To see our review guidelines, click here.
I ignore a fair share of restaurants in Shanghai. It’s not out of negligence; it’s out of pragmatism. There are only three meals in a day. Generally, only two of them are applicable to my line of work and if I'm going to consume all of these excess calories, they should at least count for something. So, sometimes, I’m forced to judge a book by its cover. Such was the case with Piro. I’d figured that the initial user reviews would have only confirmed my suspicions. But in the past few weeks it looks like this place has developed something of a following. I would often pass by on Changshu Lu and see a packed patio. Maybe, I thought, I’d written this place off too soon. Well, after several visits, I return, belly full, shoulders shrugged, and uttering a resounding "Meh...” This place’s aim is to be your quintessential everyday average American restaurant. And I can confirm that they have succeeded, especially with the “average” part.
The menu features a fairly standard selection of casual American fare more or less divided into three categories: you’ve got your all-day breakfasts, your quesadillas, and, of course, your sandwiches. Let’s start with breakfast. The pancakes are going to be your best bet. They do a fair job with them – golden brown, nice fluffy texture. Points in their favor: they top them with real whip cream. Points against them: they use fake maple syrup. I won’t begrudge them that too much, though. That stuff’s expensive. Frittatas are the other major option and they don't fare quite as well. First off, never under any circumstances ever name anything on your menu “The Meat Lover’s Wet Dream.” Come on, Piro. I’m about to eat, I really don’t want my food associated with any kind of bodily emissions, nocturnal or otherwise. Crass names aside, their frittatas could be fluffed up a little with the addition of a little milk before they pour them on the skillet. And for God’s sake, have some self respect and don’t use processed cheese.
They offer a wide variety of quesadillas with fillings ranging from apples to shrimp. I had the latter. Nothing to write home about, just a tortilla with chunks of vegetables and cheese inside. Curiously, the shrimp was served on the side, which seems to defeat the purpose of ordering a shrimp quesadilla.

Sandwiches are the real meat of the menu with everything from uninspired, albeit adequate, offerings like chicken with avocado or the BLT to the Fat Bitch. This is that requisite obnoxiously excessive menu item you find in restaurants of this ilk. It’s a sandwich wrap that integrates the Philly cheese steak, with a chicken breast, some bacon, fried mozzarella sticks, French fries, mashed avocado, and even more cheese. Supposedly it's about the size of a junior league American football. I didn’t try this. I don't see any benefit from eating something like this unless, of course my reward for completion were to be immortalized on brass a placard hung somewhere on the wall. A note to the proprietors: introducing such an incentive program might increase the odds of getting more editorial coverage on our website. Click here to see what I mean.
If there is any reason to eat here, though, it's the burgers. They actually are pretty good. They’re made from imported Aussie beef, which they grind in house and pack into patties just shy of half a pound. They’re monstrous and messy like a burger should be. But even then, they fall just a little short of the mark. Again, my beef is mainly with the processed singles that they pass off as cheese. That’s a minor league move. Just bite the bullet and spring for some real cheddar already. They skimp a little on the fries, too. If we’re paying upwards of 50 or 60 kuai for a burger, please heap some more fried carbs upon us.
For all its faults, however, it is worth noting that Piro is a freshman effort. This is a tough business to learn by doing. And it is readily apparent that they are doing just that. That they’ve made it this far along has to count for something. They seem to have the enthusiasm, their servers are friendly and attentive (though clearly inexperienced). That’s definitely a start. Nevertheless, they’re desperately in need of some kind of a wow factor in the kitchen. I hereby challenge them. Give me a reason to come back.

Piro, 91 Changshu Lu, near Changle Lu; Full listing here.
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Sammy 6000, Jun 30th, 2011
Blasphemy!! Danny Zhao is a god amongst men. Also their hamburgers are top notch, by far the best in the city!joshatkin, Jun 30th, 2011
i think this review fails to talk up the piro experience which is far more entertaining than this misinformed reviewChef Frank, Jun 30th, 2011
burgers are shite, small fries, processed cheese and unwashed lettuce when i went therethe fat bitch however is not bad and worth every rmb
Justin Fischer, Jun 30th, 2011
@ joshatkin, my experiences at Piro have been as uninteresting as the food. What have I been missing that would have been so entertaining?carlonseider, Jun 30th, 2011
The cat.Justin Fischer, Jul 1st, 2011
I like cats as much as the next person, but when I see one in a restaurant, the first thing that goes through my mind is, "They're storing a box of shit somewhere in this restaurant..."joshatkin, Jul 1st, 2011
Justin, it's a pretty quirky dining experience from my time here that certainly adds to the charm. check my review if you want to know more.The fact that they have taken on so much feedback from the reviews is a compliment to the staff who clearly want to make this place work.
For example, the processed cheese was a new addition, based on feedback, and I really can't see how it could be criticised. burgers are built on a processed cheese foundation. if you want bland, gourmet burgers i guess you are looking at the wrong place...
It's not a game changing burger, but it certainly is now coming up trumps in this city which ain't exactly a burger haven.
Justin Fischer, Jul 1st, 2011
joshatkin,The burgers are definitely this restaurant's strength and I say as much in the review. The processed cheese isn't a deal breaker for me. I just tend to avoid things labeled as "food product."
moneyinabox, Jul 1st, 2011
I won't try Piro until they take that Penn State flag off the wall.ferret, Jul 1st, 2011
Based on cursory glances inside from a taxi cab and the font used on the marquee, I always thought that it was a place for burgers... and Magic the Gathering, maybe Warhammer.Processed cheese isn't a deal breaker for me. I actually have a confession: my favorite part of the burgers at McDonald's (gasp) is the fake cheddar cheese. There. I said it.
GawainMcQueen, Jul 3rd, 2011
If they're serving up the Fat Bitches, they better put up a Rutgers University flag up... That's our sandwich!Manfredo, Jul 4th, 2011
Last time I had a breakfast sandwich there all of the food products were sourced from the local wanjia; it was mad grotesque. On previous visit I learned that the chili is actually Bolognese sauce with some beans mixed with it. As I hadn't ordered that on my burger, it was double the surprise. Beastro Burger for life, yo.borisk770, Jul 4th, 2011
"This place’s aim is to be your quintessential everyday average American restaurant."I'm still not getting it... Your saying it's average? Come up with some more synonyms next time, to clarify.
borisk770, Jul 4th, 2011
And for god's sake, write with words you actually use in conversation! Some of the big words you threw in there felt really unnatural.Justin Fischer, Jul 4th, 2011
Sorry, borisk770. You're absolutely right. I've summarized each paragraph into terms you'll better understand:Paragraph 1: Piro Average
Paragraph 2: Piro serve all-day breakfast, quesadilla, and sandwiches. Pancakes okay. Fritattas not so okay. Use fake cheese. One frittata on menu refer to semen. Author think food named after semen sound gross.
Paragraph 3: Shrimp quesadilla have no shrimp. Shrimp served on side. Confuse author a little.
Paragraph 4: Piro sandwiches just adequate (adequate mean just okay, not great).
Paragraph 5: Piro hamburgers pretty good. But use fake cheese. Wish Piro would use cheddar.
Paragraph 6: Piro is owner's first restaurant. Author think it shows. Author want Piro to get better.
I hope that clears things up!
borisk770, Jul 5th, 2011
Good to see critical feedback is appreciated at SmSh. Don't be so touchy, Mr. Fischer, your writing will doubtless improve with experience.My first comment was pure jest, but I'd like to clarify what I meant by the second. It's not that your diction was too complex, or even inappropriate, it's just it didn't quite feel right (pretend "right" is in italics) sometimes, which tended to make for a very objective reading experience, as opposed to an immersing one.
Please don't post another snide reply, regardless of whether or not you'll be incorporating my comments into your next review's writing style.
55events, Jul 6th, 2011
if the author were to exercise a moderate amount of professionalism rather than minimal, this review would have some merit in its approach to the food or menu. but, in some irony, the author falls as short or shorter than the proprietors, in his endeavor. very few professional food critics indulge so much in moral judgment in a restaurant review. it becomes evident, as one reads this, that the author wants readers to receive such a heavy filter over the experience that he will not allow standard professionalism to seem appropriate. the author writes as much or more about himself than the restaurant and its food. though it seems like anyone could be a food critic, it seems that he is untrained in the field, but aspiring to be insightful and vogue.Justin Fischer, Jul 6th, 2011
The author would like to exercise a moderate amount of curiosity rather than minimal and ask exactly what he was being so morally judgmental about with regards to said restaurant.55events, Jul 8th, 2011
does this sound professional in the least:"I like cats as much as the next person, but when I see one in a restaurant, the first thing that goes through my mind is, 'They're storing a box of shit somewhere in this restaurant...'"? you take similar indulgences throughout the review, as i count them in each and every paragraph. by the way, how many times does one feel the need to utilize insult on the processed cheese slices? this does not by any means reflect experience or an advanced palate, but lack of knowledge or experience with cooking and chefs. first of all, it is too redundant to be strong writing. moreover, many food critics know that such snap judgments about mere ingredients on the plate are not always guaranteed to be correct. chefs often reveal reasons for what they are doing, but it appears that you did not discuss it with them nor anything else food wise. is that a sign of professionalism or lack thereof? their burger has already won an award in Shanghai and was featured in some mags. if the burger is rich and high in calorie, a cheese slice is lower in salt and calories than finer cheeses, and can also be creamier. those flavors and ingredients can easily work, but you seem to know less about food issues and combinations than they do at Piro, which is such a strange irony in the matter. it is not always as evident as it is in your piece. you might want to be more cautious about airing your own ignorance in the future. alas, it well appears, if you are making the inquiry: you are much, much too concerned about conforming to what you think other people will think and even should think, to be considered a legitimate food critic.
yet to be fair, your writing is not that much unlike the typical Shanghai style of restaurant review, which suffers from excess insider mentality, as well as overly personalized views about food and restaurants. nonetheless, your review struck me almost immediately-- as generally less mature than even the typical Shanghai food critics. your subsequent comments on the blog are making things even more clear about you and your problem with bias. a vigilant attempt to defend yourself from any "critics" is almost hilarious and again, i have never seen any professional food critics do the same. all people have the right to make comments about your critique and why can't you accept that and move on, just as professional food critics do? gee, maybe the answer is hidden somewhere in my question! almost anyone who has read reviews or is involved in food would recommend that you get more breadth and maturity in the field. good luck with.....others.
Justin Fischer, Jul 8th, 2011
55events1. Reviews are by their very nature subjective. I will inevitably be informed by bias. I'm American, I AM biased in so far as I have a certain way I like my American food cooked. The only way one could look at Piro in an objective way is to ask whether the place succeeds in doing what it sets out to do. And in that regard, I think it falls short. And even then, that's just my OPINION. Ultimately, if you're looking for something objective and unbiased, that's what the Radar is for.
2. I see nothing wrong with calling into question a restaurant's sanitation standards when I see that they've got animals crawling around the place.
3. Again, I say that the burgers are the restaurant's strong point. I don't care if it was the chef's intention to use processed cheese. I don't like processed cheese. Seeing as how this is an OPINION piece, I saw no problem mentioning this. But in the end, that doesn't really matter either. I can always go back and just order a burger without cheese.
3. I'm not "vigilantly defending myself" against perceived attacks. We're only talking about food here, not health care, tax policy, or America's debt ceiling. I'm engaging in dialogue for the fun of it. No one is going to have the same opinions as me and that's fine. In fact, that's great. I WANT people to disagree with me. And I want to see their opinions on the restaurants I write about. That's why we have this nifty little comment feature on the bottom of the review here.
Southern Star, Jul 8th, 2011
wow.... why people keep talking about the process cheese?! Is that as important as service, food quality but a process cheese? Move on people.. Personally, I had not very pleasant experience here but I don't care about the process cheese.chatabicyclette, Jul 8th, 2011
That comment section just made my afternoon.May I kindly suggest to anyone who took this article and the following comments way too seriously to remember that this is just a person describing his meal, and not a political activist...
And, if anyone wants a good and reasonably priced burger in Shanghai, just go to Bistro Burger on Fumin Lu, and everything will be just fine. And dont shout at me if the cheese wasnt good.
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