So Sweet Records have a couple acts on their roster that have enjoyed (almost?) mainstream success in the past few years, including Toronto aggravators Crystal Castles and handsome boy Le Castle Vania. They've also released remixes of acts like Hot Chip and Simian Mobile Disco. So Sweet has translated this success into other areas, and are now a "lifestyle brand", with dealings in management, clothing lines, production, and event promoting. On the promoting side of things, they've done stages at a bunch of festivals featuring the world's most fab electro/indie acts (i.e. Digitalism, Diplo, Boys Noize). The had stages at that big ass Electric Daisy Carnival and the Nocturnal Festival, not to mention the Sundance Film Festival

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Multi-million dollar show, "ERA: The Intersection of Time," is Shanghai's most popular acrobatic performance featuring aerial walking, bowl balancing and flying trapeze.
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Amazing american three-piece psychadelic rock band THE SECRET MACHINES drop into Mao Livehouse on their first China tour.
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