Agenda (as provided) 9:30-10am register and drink coffee. / drink coffee and register. (It suits us in any order as long as we start at 10 sharp.) 10- 10:30am To be or not to be... a (personal) brand (the standing up part) 10:30 - 11:30am Going in the backstage (of brands)(the learning part) 11:30am - 12:30pm Destroy & rebuild! (the actual work part) 12:30 - 1pm Unnecessary conclusions that will turn into points for longer, future debates and discussions.