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Brand & Product Coordinator
Thursday, February 08

We are looking for a Brand & Product Coordinator to support our Brand & Product Manager to achieve the department’s target in terms of product and merchandising development.

Product Support:

Create a clear segmentation and follow up of our catalogue (1200 Skus +)

Follow monthly sales results according to segmentation

Monitor results of each new style/collection/brand

Coordinate product photography works to enhance product display and description

Participate in new project: New Brand creation

Merchandising Support:

  • Support on creating product promotions and provide data analysis
  • Eye-wear trend analysis to help prepare new products purchase
  • Fashion and product shootings preparation on a monthly basis
  • Coordinate merchandising project with IT and Marketing team


  • Assist with the development of creative assets such as, but not limited to, new packaging, frames and product collections on an ad hoc basis
  • Participate in artistic direction of collections, videos, brand books
  • Pre-production of collections and video shoots: casting, recruiting crew, location, script, storyboard, styling
  • Monitor partners on post-production of shoots and collections: editing, sound mixing, motion graphics
  • Work closely with the design team on the creative designs and implementation on the website
  • Participate in marketing plans to push our marketing operations
  • Implementing seasonal packaging
  • Experience with graphic design (strongly preferred)
  • 1 to 3 years’ experience
  • Business school or marketing related major
  • Strong sense of fashion and international trend
  • Very good interpersonal skills, fluent English speaker
  • Experience in fashion or/and eCommerce environment would be valuable
  • Comfortable and familiar with online shopping
EyeBuyDirect(Danyang)Optical Co.,Ltd Shanghai Branch

EyeBuyDirect, a subsidiary of Essilor International, leads the fast-growing online prescription eyewear industry in the American Market. Using industry innovations and creative marketing strategies, we’re able to generate rapid growth and global expansion year after year. Here at EBD, we design and manufacture our own products, allowing us to offer quality eyewear at unbeatable prices. The right frames can change how the world sees you, and how you see yourself. Which means frames = possibilities. And we’re all about making possibilities available to everybody and that starts with our employees. We instill a young multinational culture with individuals who love collaboration and have a passion for creativity. In addition to providing a great work experience, we focus on career development for employees. You focus on us, we focus on you. EyeBuyDirect #ItsHowYouFrameIt

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