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PR & Content Manager
Monday, April 22
627 Views

The PR & Communication Manager (American preferred) will have a passion for writing and strong communication skills. This position will report to the Brand Marketing Director as part of the Ecommerce team based in Shanghai, China. The position will collaborate closely with other Marketing Team members, especially graphic designers, to work on content development, and aide in its implementation on our website.

Key Responsibilities:

  • Develop compelling copy and content for pages, promotions, emails, and our blog that aligns with brand guidelines and SEO strategy
  • Maintain brand integrity and voice across all channels
  • Coordinate content development and maintenance
  • Manage PR needs with agencies (product, creative ideas, overall communication strategy, KPIs)
  • Manage workflow of Content Team (English copywriter and French copywriter)
  • Proofreading and overall quality assurance of content
REQUIREMENTS
  • Native English speaker (American preferred)
  • Excellent grammar and spelling (American English)
  • Experience managing PR needs of a company
  • Understanding of US market (mandatory)
  • Creative and imaginative, with an eye for detail
  • Team player – collaborative yet takes ownerships of projects
  • Good time management – must adhere to deadlines
  • Have strong interest in ecommerce, pop culture, and new advertising trends
  • Minimum Bachelor’s Degree
  • Knowledge of SEO content a plus
  • Experience working for a digital marketing agency a big plus
EyeBuyDirect

An Essilor International subsidiary, EyeBuyDirect leads the fast-growing online prescription eyewear industry in the American Market. Using industry innovations and creative marketing strategies, we’re able to generate rapid growth and global expansion year after year. At EyeBuyDirect, we design and manufacture our own products, allowing us to offer quality eyewear at unbeatable prices. Our work environment is young and multinational, with a passion for creativity. In addition to providing solid work experience, we focus on career development for our employees.

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