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Content Marketing Manager
Tuesday, October 08

The Content Marketing Manager (American preferred) will have a passion for writing and strong communication skills. This position will report to the Brand Marketing Director as part of the eCommerce team based in Shanghai, China. The position will collaborate closely with other Marketing Team members, especially graphic designers, to work on content development and aide in its implementation on our website.

Key Responsibilities

  • Develop compelling copy and content for pages, promotions, emails, and our blog that aligns with brand guidelines and SEO strategy
  • Maintain brand integrity and voice across all channels
  • Coordinate content development and maintenance5
  • Manage workflow of Content Team (English copywriter and French copywriter)
  • Proofreading and overall quality assurance of content


  • Native English speaker (American preferred)
  • Excellent grammar and spelling (American English)
  • Understanding of US market (mandatory)
  • Creative and imaginative, with an eye for detail
  • Team player – collaborative yet takes ownerships of projects
  • Good time management – must adhere to deadlines
  • Have strong interest in ecommerce, pop culture, and new advertising trends
  • Minimum Bachelor’s Degree
  • Knowledge of SEO content a plus
  • Experience managing PR needs of a company a plus
  • Experience working for a digital marketing agency a big plus
Fulltime 2019-10-08 Shanghai Shanghai 200000 2019-11-05

About us

EyeBuyDirect, a subsidiary of Essilor-Luxottica, leads the rapidly expanding online prescription-eyewear industry in the US market. Using industry innovations and creative marketing strategies, we’ve generated rapid growth and global expansion year after year. Simply put, we’re on a mission to become the world’s most-loved D2C eyewear brand.

Detail is in our DNA. It’s more than just a few millimeters here and there. It’s everything we do. We’re all about realizing the unique visions of our customers — and our employees! EyeBuyDirect is successful because of our talented team of multinational professionals who love collaboration and have a passion for creativity. Our continuing expansion as a company means there’s room for team members to grow to their full potential.


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