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Atto Primo
    • ADDRESS:
      Bund 5,
      2/F, 20 Guangdong Lu,
      near Zhongshan Dong Yi Lu
      广东路20号2楼, 近中山东一路
    • BOOK:
    • PHONE:
      6328 0271
    • WECHAT:
      -
    • AREA:
      Bund Area
    • METRO:
      15 mins walk from East Nanjing Rd
    • HOURS:
      Daily, 11.30am-2.30pm,
      5.30pm-12am
    • CARDS:
      -
    • PRICE:
      $$$$$
    • WEB:
      -
    • SmartShanghai.com Editor's Description
      Fine Italian dining on the Bund, and the first ever high-end venture / experiment by Yum! Brands, a corporation better known for its fast-food chains KFC and Pizza Hut. An expansive menu spans many regions of the boot, with the kind of down-to-earth, casual fare Italians might eat any day of the week. Standouts include the Tuscan chicken liver terrine and the pici alla Toscana. Pizzas are somewhere between thin crust and chewy Neapolitan-style. Decor has theater-inspired flourishes, like commedia dell'arte masks and rooms like "Sonetto", "Drama", and "Satira". And of course, with this address come prime views of the Huangpu River and Lujiazui. Unlike at the Colonel's house, you'll need to bring some cash, especially if wine gets involved; but fortunately they retained one aspect of the other Yum! brands -- there's no service charge.
    Photos by Brandon McGhee
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    • If you’re looking for a dinner on the Bund, you probably have a few key criteria in mind. Atto Primo will almost certainly tick your boxes: it has an expansive and expensive wine list, prime prosciutto sold in 10g increments (minimum order 40g, though, to keep the peasants out), and a leather-bound menu packed with reassuring Italian classics.

       

      We visited on a Saturday as a group of seven and ordered a good range of dishes. The entree selection was mixed. The focaccia carbonara and caprese salad were highlights, although the former was definitely not a focaccia – more of a pizzetta. The aforementioned prosciutto was also pristine – although I’d be shocked if it wasn’t, at 192rmb for a few translucent shavings. The insalata di mare, bruschetta and minestrone were firmly in Camp Average, and the burrata (148rmb) was a disappointment. Its accompanying roasted aubergine was oily and flavourless; even the cheese itself didn’t sing. Really – it’s hard to mess up burrata.

       

      The only main course that I can recommend is the beef cheek (228rmb) – beautifully tender and rich, but accompanied by a soulless disc of polenta. The rest of the mains were forgettable. If I hadn’t taken a picture of the receipt, I wouldn’t have been able to name them. Veal Milanese (a preposterous 328rmb) and saltimbocca were both tasty, corner-cafe-level plates. Pastas and risottos (we tried the agnoletti monferrini, ziti al sugo di costine di maiale, and a mushroom risotto) were average, bordering on dry. My baked sardine dish with fennel (148rmb) lacked punch and depth. Even the desserts were unsatisfying: the tiramisu (68rmb) had a good soaking of strong espresso... to the point that the bottom of the bowl was swimming in it.

       

      There was nothing offensively wrong with the food at Atto Primo. For these prices, though (we paid around 520rmb each for food, excluding drinks), we expected to be blown away. The service was patchy, too: my wine was taken before I’d finished, for example, and one of the mains was brought with the entrees. For an impressive Bund dinner at the same sort of price point, I’d always choose Mr & Mrs Bund instead.

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    ARCHIVED EVENTS

    • Meet The Brewer Teo Musso

      Teo Musso, the father of the Italian craft beer movement will be holding a beer tasting at Atto Primo on the Bund. There are only have 20 seats available and therefore rsvp is required. 250 RMB includes 6 degustation glasses paired with...
      • Dining | Atto Primo | on Thu Mar 21 2019
      • 2019-03-21 Finished
    • White Night on the Bund Complimentary Frozen Margarita

      As part of the Bund-wide White Night on the Bund , with deals available up and down Shanghai's most famous stretch of real estate, Atto Primo is offering a complimentary frozen margarita to patrons who show up dressed in white.
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      • 2018-05-12 Finished
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      Atto Primo's brunch menu includes three courses of your choice at 258rmb and additional dishes starting from 88rmb. Expect more than two dozen delicacies to choose from, and also a free-flow of bubbles, Aperol spritz, sangria and...
      • Dining | Atto Primo | Every Sat, Sun
      • 2017-06-17 Finished
    • Atto Primo Business Lunch

      Your choice of 2 or 3 course lunch sets from a wide selection of purely Italian specialties, start from 168 rmb. 218rmb for three. Available Monday to Friday from 11.30am to 2.30pm.
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