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Nike House Of Innovation (Shimao Festival City)
    • ADDRESS:
      Shimao Festival City,
      829 Nanjing Dong Lu,
      near Xizang Zhong Lu
      Nike 旗舰店 南京东路829号,近西藏中路
    • INSIDE:
    • PHONE:
      6333 2888
    • WECHAT:
    • AREA:
    • METRO:
      3 mins walk from People's Square
    • HOURS:
      Sun-Thu, 10am-10pm
      Fri&Sat, 10am-10.30pm
    • CARDS:
      Local and international cards accepted, Alipay, WeChat
    • WEB:
    • OPENED:
      Oct 2018
    • Editor's Description
      Part museum, part shop, part lab, part preview-of-the-Matrix 12, the futuristic Nike House of Innovation aka Nike 001 is perhaps the most impressive Nike store in the world. The 40,000+ square foot space on Nanjing Dong Lu is a wonderland where shoes move around on conveyors shaped like shoelaces, robots work tirelessly, and numbers, letters, and videos drip from the walls. For the full experience, download the Nike app and spend some time wandering around each floor. Features include the Nike By You studio, where you can work with designers to customize your gear; space for lectures and discussions; a basketball court; a ton of apparel - including lots of Shanghai exclusives - and a solid shoe section; and lots of retail tech working behind the scenes. Basically this place is a massive update of Niketown and Nike ID aimed at the 2020s. Bonus: The reusable bag they give you at checkout is great for trips to the wet market.
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