Plastered, Shanghai
By Christopher St Cavish, Jul 2nd, 2010 | In Shopping
Retro-fantastic T-shirt sellers Plastered have spun a Shanghai branch off of their popular Beijing shop. Up north, Plastered lives on Nanluoguxiang. Depending on one's perspective, one might call that the Taikang Lu of Beijing. It's fitting, then, that they moved into the actual Taikang Lu for Shanghai. They're next to Kommune.
Since opening in '04 or '05, they've built a pretty strong brand by appreciating and glorifying the everyday design in Beijing life. Train tickets, building signs, enameled work-unit mugs, the blue and white paper tops of those yogurts you get up north -- all icons just waiting to be put on a t-shirt.
Some of the national icons translate to Shanghai; the store has four stained-glass-style prints of Mao, Deng, Zhou, and Lei Feng, thermoses, enameled mugs, a red and white spittoon/chamberpot to collect business cards for a mailing list. Plastered is founder Dominic Johnson-Hill just taking a design-conscious eye to China, basically. He's done real well for himself, on account of stunts like staging fashion shows in Beijing hutongs. I spoke to him yesterday. He might do the same in Taikang Lu.
He also told me they're working on translating their Beijing-centric designs to Shanghai. For the opening, they've got three SH-specific shirts, two featuring the work of designer Popil. The other tattoo-ish design plays on revolutionary opera imagery. They'll be rolling out more of the Shanghai stuff every month.
Go down and check 'em out. T-shirts are 148rmb. Click here for the details, and a couple pictures of the shop.
Since opening in '04 or '05, they've built a pretty strong brand by appreciating and glorifying the everyday design in Beijing life. Train tickets, building signs, enameled work-unit mugs, the blue and white paper tops of those yogurts you get up north -- all icons just waiting to be put on a t-shirt.
Some of the national icons translate to Shanghai; the store has four stained-glass-style prints of Mao, Deng, Zhou, and Lei Feng, thermoses, enameled mugs, a red and white spittoon/chamberpot to collect business cards for a mailing list. Plastered is founder Dominic Johnson-Hill just taking a design-conscious eye to China, basically. He's done real well for himself, on account of stunts like staging fashion shows in Beijing hutongs. I spoke to him yesterday. He might do the same in Taikang Lu.
He also told me they're working on translating their Beijing-centric designs to Shanghai. For the opening, they've got three SH-specific shirts, two featuring the work of designer Popil. The other tattoo-ish design plays on revolutionary opera imagery. They'll be rolling out more of the Shanghai stuff every month.
Go down and check 'em out. T-shirts are 148rmb. Click here for the details, and a couple pictures of the shop.
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