The Whole Daft Punk Thing is Getting Awesome Crazy

by Morgan Short
in Community

One of the benefits of sitting at a computer all day is that we've been able to keep tabs on the unfolding drama regarding the Daft Punk concert scam, which earlier today was revealed as a fraud.

It appears that the viral marketing scheme used by the concert promoters to get the word out and get people buying tickets is working in the other direction now, as people search for the identities and whereabouts of the two guys behind the fraud.

A group of erstwhile concert goers have started this group here, called (quite deliciously) "Daft Fucked" and are busy collecting information and trying to work up the ladder of people who were unwittingly employed in the scam.

Another pertinent link is the Facebook event listing here, in which one of the ticketing/ PR agents has written out his back story of how he came to be involved with the "concert organizers." (Refer to the above link to read the message originally written in French.)

In this message, he confirms that the concert is a fraud and points the finger at a French guy called Thomas Ramirez and a Swiss guy called Andy Da Silva.

He goes on to explain that the two worked for a company called "Red Wall Events" based in Beijing. The author and a few other ticket agents were hired through EnjoyClassifieds to do PR for events targeted to French people living in Shanghai. They were hired to sell tickets and do Facebook PR for the "hidden" Daft Punk concert. He initially had his doubts, but knowing Daft Punk as an act prone to do this sort of thing and his familiarity with the "hidden concert" concept in Paris, he went along with it. The promoters also assured him of their connection with Daft Punk's people and a promotion agency in Paris called "We Love Art" that does this sort of thing.

Sunday night, many tickets were sold and his doubts resurfaced, but he was assured that on Tuesday he would be shown the venue where the concert would take place. Monday he tried to call the concert organizers to ask about the terms of refunding, but was unable to talk to them because they were busy at the location dealing with the logistics of setting it up.

On Monday afternoon, acting on his suspicions, he finally got in touch with Daft Punk's record label EMI, and was redirected to an associate of Thomas Bangalter in Los Angles [Bangalter is a member of Daft Punk]. The associate confirmed the post author's fears that the concert was indeed a hoax and the electronic duo Daft Punk had no knowledge of it. The author tracked down the promoters on Monday night, accusing them of perpetrating a fraud. They were apparently out at a restaurant celebrating the Lantern Festival. The organizers again argued that it wasn't a scam and said that they would prove the legitimacy of the thing by showing the venue the next day. The author accused them of setting up a hoax, they got into a fight and the call ended. On Tuesday morning he got a text message to go to the office for a meeting at 11am.

He showed up, no one was there, and the money was gone. He then went to the building managers (the organizers had been renting the ticketing office from the Oasis property management company), the lease was in the names of the fraudulent organizers, although the building management didn't have passport photocopies of the two names on the lease.

Then he tried to track them down at their hotel, but couldn't find them in the registry as presumable they were using fake names.

He finishes his account by apologizing to people and stating that he got scammed like everyone else and is co-operating to try to track down the two individuals behind the hoax.

Update: In lieu of producing the passport pictures of the two names on the rental lease, the Oasis property management company has just released surveillance photographs of the concert organizers on to the web.

This is really exciting.

Update II: And the Daft Punk scammers now have a Facebook fanpage as well. Click here.

Kudos, Internet!

Update III: And for the nail in the coffin, here's an email forwarded to us by Charles Belin of Kiken Prod, originally sent to him from Daft Punk's agent, Peter Elliott:

"Thank you to every one who gave us the heads up re: the bogus daft punk show in Shanghai.

I can categorically state that daft punk are not coming to China in February. The advertised "secret" or "hidden" daft punk show is a hoax perpetrated by fraudsters.

Daft punk are not touring during 2009.

Please spread the word, and if any one has any info as to who the people behind the above mentioned scam are, let us know.

Best regards,

Peter Elliott

(agent to daft punk)"


Update IV: Just checking in this morning with my new favorite show, "Daft Punkgate," and it seems major French media has picked up the story. Here is a link to an article published in Liberation, one of the top three national papers in France. Various other French media sources have stuff on it as well.

In the English-speaking world, here's the Shanghai Daily article, although the story hasn't cropped up in any major English-language western media (it's on a few indie music blogs though).

Still, it sure was nice of Pitchfork to take a break from reporting on the new Art Brut album cover and the tour plans of the Silver Jews to help out all us imbeciles living in Shanghai.

Nothing concrete on finding the two guys either, or even if any authorities are looking for them. Perhaps they're gearing up for a follow up Daft Punk secret concert in.... say, Barbados.
 

mYsHrOoM

Feb 10, 09 - 17:34

we gonna find them !!!!

Treamer

Feb 10, 09 - 17:35

As someone that organizes legitimate events (especially using online marketing tools) I would love to see these guys get tracked down using the internet. Scams like this make it all the more difficult for us all to promote events. In light of this, my personal advice would be never to hand over any cash until you have been advised on the event location and spoke to the venue directly. Also check where you get the information from. Anyone can put up a website or post a Facebook event, but in general companies like SmartShanghai always check that the information is totally credible before they market an event.

casperXX

Feb 10, 09 - 17:36

i got 4 word for ya: Human Flesh Search Engine

gperez

Feb 10, 09 - 18:12

This is NUTS. So sorry for the folks who got Punk'd, and Treamer is right, this does blacken the eye of the Shanghai promotional community. I don't know if SmSh could have done any better in investigating this ahead of time, but I do know I'm glued to their coverage until this gets sorted out. Could this have been pulled off as well anywhere *other* than Shanghai???

Treamer

Feb 10, 09 - 18:29

This really is the news story of the year so far. I will put a Daft Punk ticket on it being picked up on an international news site by tomorrow. Would be really nice to see these guys get made an example of by the authorities to warn-off anyone doing this in the future. [@gprez] I think Shanghai is an easy 'mark' for this kind of scam as the population is so transient and a lot of the new people just take things at face value and don't look that deeply.

Didjelirium

Feb 10, 09 - 19:15

loooool I love it !!! Morgan man, i know you're having as much fun as me and i'd spank ya for that if i were close to ya now !!! Mwahahahahaha !!! This is evil...and i love it !!! X_x

psinology

Feb 10, 09 - 19:54

Checking the Daft Punk myspace, as well as other Asian sites ("three Asian cities, including Shanghai") - one would imagien Tokyo blogs would be abuzz - gave no mention, so should have been a sign. Waw. So 2000 tickets at 500 RMB ... These guys are now somewhere on St Bartz or the like with their cool million RMB (exchanged into USD I would imagine). Scheemy skammers, but well, hats off in a sense. I agree with Treamer though, us that do actually put on legit events will now face more apprehension from punters.

Feb 11, 09 - 07:50

What really annoys me is that it wasn't just a "viral marketing scheme". Even well-known and trusted media like Shanghaiist bought into this and blindly helped promote it in a way. Their first post about the Daft Punk show didn't mention with a single word that there might be any doubts or that their sources are sketchy. They posted about this on Monday afternoon; At that time there was already enough reason to question the credibility of this story, which they should have done, especially as they knew that there are doubts: The article links to a SmartShanghai article that came out earlier which is all about the possibility of this being a scam.

XIR TMAI

Feb 11, 09 - 08:24

2 words: Natural Selection

casperXX

Feb 11, 09 - 08:49

6 more words: we're all humeans, after all

spikey247

Feb 11, 09 - 09:16

you call Shanghaiist "well-known and trusted media"? i hope you didn't buy a ticket orbit

Treamer

Feb 11, 09 - 10:01

Honestly, I smelt a rat as soon as I knew Charles Belin WASN'T involved. Anyone that knows anything in Shanghai pretty much understands that Charles (and if not Charles, Ben) controls everything French here.

moneyinabox

Feb 11, 09 - 12:03

How difficult is it to google 'daft punk hidden' and see that absolutely nothing whatsoever comes up related to any city besides Shanghai?

KIKEN Prod.

Feb 11, 09 - 12:04

@ Treamer. It's nice from u to say so but I also was totally confused and failed to gather reliable information at first (we couldn't get in touch with anyone in Europe over the weekend). Shanghai is a very small world, people communicates a lot and is extremely responsive. This is definitely an asset. We just were too naive or too enthusiastic I guess and I can only recommend people to be more vigilant. Serious agencies and medias like SmartShanghai work very hard to animate the city and to communicate with the local and expat crowd of partygoers. Distrust any event that hasn't been promoted through any usual way of advertising and don't hesitate to ask your favorite event dealer for an advice. As for us, specialized websites, magazines, event companies and booking agencies, we should work harder on communicating and cooperating with each other. By the way, JUSTICE won't be playing in Beijing this year either (so to blow out another rumor). Kylie Minogue private unplugged show in my lane however... ;) Charles Belin

xiaokeyeung

Feb 11, 09 - 17:18

enjoyed all these replies above...:)i am a kind of demon...haha...

jeanpaulboule

Feb 12, 09 - 17:01

Unbelievable : the DAFT PUNK concert in Shanghai is CONFIRMED !!!!! Check the link : http://www.tudou.com/programs/view/mhAkLCA-jv4/ or youtube : http://www.youtube.com/watch?v=8txG8gcs6PM

Canadarm

Feb 13, 09 - 15:35

I call for death penalty. Corrupt government officials who steal money get put to death alot, these guys should too. If death-penalty is too much, electro genital shock torture.

BecTrigger

Feb 21, 09 - 10:22

What great press Daft Punk would receive, if they decided to honor those tickets, and set up a show in Shanghai.
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