Steve Schneider and Shingo Gokan have some stuff in common; both born in 1983, both opened bars in Asia within days of each other, both have been wanting to work with each other as they crossed and re-crossed paths over the years. The bar they've concocted together will reportedly be an ode to 80's retro: colorful, loud, neon-lit, video gamey, limited seating. Schneider is known for his high-speed but personal bartending, while Gokan's a slower, more meticulous type. Bit of a contrast, these two. Together, they'll be aiming for a "paired drink" cocktail menu. Sober Company wasn't a dramatic departure from Gokan's classically-inspired oeuvre, so it'll be interesting to see how this admittedly wacky-sounding idea pans out. Subtle, the 80s were not.
The Odd Couple, occupying the Xintiandi space that used to hold Devil's Share, is set for a mid-November opening.