An announcement from Playboy Enterprises Inc., released on January 19, 2017 has outlined plans for a Shanghai location for the famous (infamous) Playboy Club to be opened in March 2017. Details, still scant at this point, after the jump.
The full press release is available on the official Playboy Enterprises site right here, but here are the Shanghai-relevant portions excised from it:
"NEW YORK, NY January 19, 2017 – Merchants Hospitality, Cachet Hospitality Group, and Playboy Enterprises announced today plans to reintroduce the legendary Playboy Club to New York City as a key feature of the Cachet Boutique New York hotel which is slated to open later this year in midtown Manhattan.
The reintroduction of the Playboy Club to New York City is a huge milestone for us as we continue to reinvent our brand for new audiences all around the world,” said Valerie Golson, Playboy’s Vice President of Gaming and Location Based Entertainment. “We are so happy to be teaming with Cachet both here in the United States and in China, where we are excited to open the highly-anticipated Playboy Club Shanghai this March.”
Cachet if you will recall, are the firm behind Marky Mark's Wahlburger expansion plans in China. Playboy, if you will also recall, was kinda-not-really already opened in Shanghai -- a knock-off version that was quickly quashed for infringement. This one, coming from the horse's mouth as it does, seems legit. They've already rolled out a Mumbai venue. Shanghai? Welcome to the movable feast. But in March? That's like what... a few weeks away already?
According to Forbes.com, the company is pretty much expanding everywhere:
"This March, China will see the opening of Playboy Club Shanghai, in another partnership with Cachet. Currently, Playboy and other partners operate Playboy Clubs in London, England; Hanoi, Vietnam; and Hyderbad, New Delhi, and Mumbai, India. There's also a beer garden in Pune, India, and a cafe in Bangkok, Thailand."
SmartShanghai.com has contacted the company for more details but for now, here's a more in-depth piece on what a "revamped" Playboy Club for the 21st century might look like. Models and bottles, basically.
One more juicy little tid-bit from the presser:
"“We are thrilled to be able to bring the Playboy Club back to New York City for the first time in more than 30 years,” said David Laris, EVP of F&B and Nightlife."
Is that my boy David Laris? David Laris of Shanghai F&B yore? Sure hope so!