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This Looks Good: Retail Platform Off_Current Launches Tonight
By May 11, 2017 Shopping
OFF_CURRENT launches their new “online shop and lifestyle platform” on May 11. Today, that is. It’s right here. Founded by Dave Lin and Tong Zhao, the mission of O_C is to make it easy for online shoppers to purchase quality products at a reasonable price. We spoke a bit with Lin to learn their angle.


“Generally you have either cheap, low quality products, or you have high-end luxury items with ridiculous mark-ups,” Co-found Dave Lin explains. “We try to find cool brands that are not easily found in China at a moderate price point.”

The focus at OFF_CURRENT is on accessories and lifestyle products from up-and-coming and established cult brands around the world. Hats, tapestries, bags—that sort of thing. O_C also takes the hassle out of delivery.

Lin continues: “Because of our distribution network…we generally beat shipping times from other international and brand websites that ship to China.”

They will also take care of your package if it gets stuck at customs, with no additional cost. OFF_CURRENT vows to keep shipping affordable, timely, and super easy.

To celebrate the launch, O_C is throwing a party at Smash, tonight at 7pm. Here the new site will be showcasing a selection of products from Carne Bollente, Slowdown Studio, and Baggu. If you find something you like, you can order directly on their website. Entry is free and Little Creatures will be giving away one free beer if you follow @OFFCURRENT on WeChat. Wine, cocktails, and tasty treats from Tuck’s Pie Shop will be available for purchase. Also DJs Allan Marshall and China Social Club will provide music. Check it out.


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