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Xenia Sidorenko on UseDem, A Denim Upcycling Project with Updates

Xenia Sidorenko the designer behind the UseDem project, takes your old pair of jeans and magically bibbidi-bobbidi-boo's them to a trendy backpack, apron—really anything you want. This project's go...
Last updated: 2018-07-05
Because "interviews" just sounds so staid and formal! This is where we talk to interesting people about interesting things. "Five" is more of a guideline than an actual rule.
Xenia Sidorenko the designer behind the UseDem project, takes your old pair of jeans and magically bibbidi-bobbidi-boo's them to a trendy backpack, apron—really anything you want. This project's goal is to make us (society) think twice about what we throw away and watch how we consume in order to save resources like water, which turns out you need a lot of to make jeans. UseDem recently worked with Home Sweet Home to make aprons from recycled denim for the staff of Hunter Gatherer. We checked out a workshop a few weeks back to chat with Xenia and learn more.

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