That big beer festival is back at the South Bund. Organized by alcohol distributor Bevex, they've got three days of beers – from industrial brews to craft beers – DJs, performances, F&B, and drunkenness. They have a neon show that starts at 8pm each night. Tickets are 50rmb, including a bottle of beer, although you can often find free tickets around town. Times: Friday, 6pm-midnight; Sat & Sun, 2pm-midnight.