Have you ever wondered what it's like to actually be a KOL? We'll be talking to 3 influential KOL's in China and abroad. We'll be diving into how they became a KOL, how much work goes on behind the scenes and what it takes to keep growing their loyal following. We'll also be looking at why engaging a KOL is integral to your marketing strategy and how you can go about doing this even if you're not a big name brand. 188rmb includes breakfast.