Meet Jacob Johansen, the Danish innovation and branding guru and author of the book From Customer to User, when he introduces the book to China for the first time. Jacob Johansen boldly claims his book will enable you to crack the most significant challenge in business: applying and maintaining a constant outside-in perspective. His recipe is simple yet effective: Stop focusing on customers and expand your worldview to users. All you have to do is to fulfil the needs of users. Join the DCCC for an educating, thought-provoking, and entertaining evening at Jacob Jensen Design Studio on July 29. Tickets are 250rmb for DCCC members and 300rmb for nonmembers.