CzechCham in Shanghai invites you to join them for the panel talk “Common IP Mistakes SMEs Make in China” Oct 20 at White Space. Intellectual property (IP) is the most valuable business asset SMEs have as it provides companies with comparative advantage over competitors and allows them to find their niche at the market. Appropriate IP protection and management can secure SMEs’ intangible assets and guarantee their success at the market. Likewise, poorly managed IP could mean the end of SMEs’ business endeavors in China. Speaker Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk, will cover the most common assumptions, misconceptions, and mistakes that SMEs make related to IP when operating in China or before accessing the Chinese market. For registration please contact Iva (wechat id: ivabeznoskova, email: iva@czechchamber.com.cn). Early bird 60rmb, 80rmb at the door.

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