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Ginger Root, the genre-blending project by Southern California’s Cameron Lew, returns with his highly anticipated 2024 album SHINBANGUMI, out under the renowned Ghostly International label. Known for his unique fusion of synth-pop, alt-disco, boogie, and soul, Lew draws from influences like Japanese City Pop and Western sounds, blending nostalgia with fresh innovation. SHINBANGUMI marks a personal and musical evolution, reflecting Lew’s growth after years of writing, touring, and experimenting. The album comes with a visual component, continuing the narrative from his 2022 EP Nisemono and telling the story of a fired music supervisor in 1987 starting his own media company.
Lew has built Ginger Root from the ground up, writing, recording, and creating all of the music and visuals himself. Since his breakout in 2018 with Mahjong Room, Ginger Root has attracted a dedicated fanbase through sold-out shows and viral YouTube videos. SHINBANGUMI pushes creative boundaries even further with its concept-driven approach, featuring eight interconnected music videos that form a cohesive, movie-like experience. With millions of streams and a growing global following, Ginger Root continues to carve out a unique space in the modern indie scene.
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