The Cloud Soccer Festival brings the FIFA 2026 World Cup to the skies of Shanghai. Visitors can get close to the official World Cup trophy, explore football memorabilia, enjoy interactive games, and take in panoramic city views.

About the Event

The Cloud Soccer Festival is a FIFA 2026 World Cup-themed pop-up experience located inside the Shanghai World Financial Center. Spanning multiple floors in the skyscraper, the event combines sport, entertainment, and immersive design to create a high-altitude football-themed environment.

Visitors move through different zones that mix exhibition-style displays with interactive football activities, digital games, and scenic viewing platforms overlooking Shanghai’s skyline.

Activities

Sky Experience & Trophy Zone

360-degree views of Shanghai, including the Bund and Lujiazui skyline.
See the official FIFA 2026 gold trophy—limited to 2026 units worldwide—perfect for photo opportunities. Day and night visits offer different city views.

Cloud Football Arena & Interactive Zone

Indoor football area with shooting challenges, table football, and other hands-on games. A space to actively play and enjoy football-themed activities.

Digital Football & Esports Experience

Next-generation football gaming setups with realistic visuals and immersive sound. Step into virtual matches and experience football digitally.

Memorabilia & Exhibitions

Displays include signed jerseys, boots, and limited-edition FIFA merchandise.

Special Programming

Football challenges, live appearances, and occasional national team players as “one-day curators.” Some sessions include performances and interactive activations.

Tickets

• Standard Single Ticket - 99rmb
• Parent-Child Ticket (1 Adult + 1 Child) - 143rmb
• Child Ticket - 59rmb

*Children between 1-1.3m. Free for children under 1m.

Directions

Enter from the Dongtai Lu entrance and head to the 3rd floor for ticket check-in. From there, you'll take the lift to the 95th floor, then continue up to the 100th floor, where you'll find the FIFA World Cup Trophy and panoramic views of the Lujiazui skyline. Afterward, head down to the 94th floor to explore the interactive exhibition area, featuring football-themed games, esports experiences, and a collection of World Cup memorabilia.

Why Go

The Cloud Soccer Festival offers a rare combination of football culture, interactive entertainment, and panoramic city views from one of Shanghai’s tallest landmarks.

Visitors can explore a mix of physical football activities, digital gaming experiences, collectible exhibits, and high-altitude sightseeing in a single visit.

Running only until August 31, this limited-time pop-up brings together the excitement of the FIFA World Cup with one of the most iconic skyline views in Shanghai.