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Brand Manager
Published Monday, July 20
  • Project manage initiatives with strategic brand partners and ability to build long term relationships
  • Create, execute, and manage marketing programs and campaigns
  • Define and manage the brand communication strategy using a variety of media
  • Work cross-functionally with the Product and Engineering team to drive website a/b tests from hypothesis to execution by managing them through copywriting, and design
  • Optimize paid media campaigns
  • Dive into the numbers and come up with new hypotheses to test in real life
  • Be a champion for our customers and ensure everything we do is tied back to delivering the best customer experience


  • 4+ years of working experience in digital marketing with a focus on website conversion rate optimization, app marketing experience is a plus
  • Bachelor's degree in business administration, marketing, communications, or a related field
  • Strategic thinker able to identify long-term opportunities and trends
  • Proven ability to work cross-functionally
  • Must have strong organizational and project management skills, as well as attention to detail
  • Proven ability to interpret and analyze data for insights and reporting, and make recommendations to positively impact the business
  • Excellent written and verbal communication skills
  • A firm grasp on various marketing platforms and channels, and best practices, including social, digital, and email marketing
  • Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
  • Must have strong analytical skills to analyze metrics and create reports
  • Must have a high level of creativity
  • Occasional travel may be required
  • Business proficient in English; business proficient in Mandarin is an advantage


Freelance / Project 2020-07-20 Shanghai Shanghai 200000 2020-08-20

SideChef is an all-in-one home cooking platform that provides over 16,000 free interactive smart recipes with dynamic recipe guidance featuring hands-free voice commands, step-by-step photos, how-to videos, and built-in timers. Most recently, SideChef offers in-app meal planning, grocery delivery, and smart kitchen connectivity. Founded by CEO Kevin Yu in 2014, the company pioneers the next generation in cooking practices, integrating the latest technology trends with a focus on personalization, inspiration, and connectivity at every step of the meal-making process.

At SideChef, we strongly believe that cooking is an integral part of life. We know that cooking isn’t about the prettiest dish; instead, it’s about what cooking does - bring people together. Through a seamless design and strong user experience, we allow our community to reach their maximum cooking potential. Our core beliefs are manifested in our employees, which are to think globally, empower others, and to lead by design. We are dedicated to bringing the SideChef experience to the world, one casserole dish at a time.

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