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Published 2023-03-14 19:00 2023-03-14 19:00:00 2023-04-14 19:00:00
Marketing Executive
Hawksford
  • Fulltime in Shanghai | Office
  • Salary: 10,000 - 13,000¥
  • Candidate Location: Only applicants currently in Shanghai
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Job Description

About your role

The Marketing Executive will be part of Hawksford global marketing team, responsible for increasing Hawksford’s brand awareness and implementing the marketing plans on the ground. The successful candidate will be based in Shanghai and report to the Assistant Manager of Marketing and BD in China.

Key responsibilities:

  • Work closely with the marketing team locally and globally to develop and execute marketing campaigns and communication activities, including drafting internal and external comms, creating social media posts, coordinating with agencies for visual creation (video, graph) and paid ads promotion
  • Conduct industry research and competitor analysis to support the marketing strategy planning and campaign execution
  • Manage the WeChat content calendar and regularly post to increase new followers and user engagement, evaluate account performance and prepare reports with insights for improvements
  • Coordinate content calendar with the China BD team to write new content (e.g. thought leadership articles, industry trends, business guides) for driving online traffic to our website and generating leads; ensure the content is up-to-date
  • Review and localize the Chinese translation of marketing collaterals, including articles, campaign landing pages, brochures, videos, etc.
  • Maintain a good relationship with the local and regional intermediaries and chambers; regularly share our content and campaigns with them
  • Support the China BD team to organize online webinars or offline seminars, including inviting guest speakers, coordinating agendas and venues, drafting event announcements and distributing invitations
  • Identify opportunities across channels for speaking engagement, event/content sponsorships, and other collaborations
  • Liaise with local suppliers to produce branded marketing materials
  • Support the local China team or the global marketing team with ad hoc administrative requirements

Benefits

You will benefit from:

  • Daily immersive communication with our multilingual team (English, French, Italian, German, Spanish)
  • Working experience with world-renowned retail and luxury brands
  • Vast opportunity for promotion
  • Social insurance+housing fund+paid annual leave
  • Annual health check
  • Monthly birthday party, annual party and outings, festival welfare
  • Training
  • Free coffee

Requirements

  • Bachelor’s degree or equivalent in marketing, communications, PR, journalism, or other equivalent fields
  • 1-2 years’ experience in B2B marketing, media or PR field
  • Hands-on experience in digital and social media marketing (e.g. WeChat, LinkedIn, SEO, website, video making) is preferred
  • International experience via work/study abroad is preferred; experience of working in a multilingual/multi-culture context is preferred
  • With business acumen, self-motivated and able to work proactively and solve problems with a “can-do” attitude
  • Creative, flexible and detail-oriented
  • Well-manned with excellent communication skills and team spirit
  • High proficiency in written and spoken English and Chinese (English as working language)
  • Good knowledge of MS Word, Excel, PowerPoint, SharePoint, Outlook, etc.
  • Good learning capability, being able to acquire new knowledge and skills in a short time

Application Instructions

Please indicate where you see the posting when applying for the job.

Hawksford

Hawksford is an international provider of Corporate, Private Client and Funds Services with its headquarter in the British Isles. We are trusted to deliver efficient administration services to large and multinational corporates, and SMEs as well as entrepreneurs. Hawksford China provides a complete suite of services that span all aspects of setup and ongoing company administration. We are dedicated to guiding foreign enterprises through each step of setting up a business and providing efficient corporate administration services, including tax compliance, corporate governance, HR, and payroll solutions. We have more than 100 multilingual professionals based in 5 offices (Shanghai, Beijing, Shenzhen, Guangzhou, Suzhou) who are fluent in Mandarin, Cantonese, English, French, German, Spanish and Italian. With over 10 years' in-depth know-how, we are able to provide local knowledge and offer flexibility to our international clients in the key growth markets in China. We take on the burden of regulatory, financial and tax compliance, and corporate governance so clients can focus on managing and growing their business. We understand the importance of investing in our people. We are proud to have built a culture where learning and development is encouraged, hard work is rewarded and career ambitions are achieved. We’re looking for talented and driven individuals across a variety of specialisms who have an entrepreneurial nature and the drive to deliver impeccable service to our first-class client base.

Office Address:

Room 205, 2/F, Yuanshen Financial Building (Tower B), 355 Yuanshen Road, Pudong New Area, Shanghai

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