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Published 2024-06-03 12:00 2024-06-03 12:00:00 2024-07-02 12:00:00
International (Assistant) Marketing Manager
  • Fulltime in Shanghai | Office
  • Salary: Unknown
  • Candidate Location: Only applicants currently in China

Job Description

  • Develop and execute the comprehensive international social media strategy including the brand perception/amplification goals, content, brand voice, and posting cadence.
  • Manage and oversee content plans for all international channels, gather insights and audience analysis to make recommendations and adjustments to social media strategy.
  • Create and manage marketing campaigns that increase visibility, drive enrollment, and enhance the reputation of the programme;
  • Conduct market research to identify emerging trends, opportunities, and threats in the international market;
  • Build relationships with key stakeholders, including prospective students, alumni, industry leaders, and other relevant parties;
  • Work closely with the admissions team to ensure a consistent message and brand identity across all international marketing channels;
  • Manage the budget for the international marketing campaign, ensuring all expenses are within budget and tracking ROI;
  • Analyze and report on the success of marketing campaigns and make recommendations for future improvements.

Benefits

At our school, we prioritize the well-being and professional development of our employees, making it a great place to work. Here are some of the benefits we offer:

  • Supplementary Health Insurance: We provide supplementary health insurance to ensure that our employees and their children have access to the best healthcare services.
  • Meal Allowance: Our employees receive a meal allowance to support their daily nutritional needs, making it easier to maintain a healthy and balanced diet.
  • Expatriate Employees on Family Visit: We offer special support for expatriate employees, including provisions for family visits, ensuring they stay connected with their loved ones while working abroad.
  • Summer/Winter Vacation: We believe in the importance of work-life balance. Our employees enjoy generous summer and winter vacation periods to relax, recharge, and spend quality time with family and friends.
  • Training Support: Continuous learning is vital for growth. We provide extensive training support budget to help our employees develop their skills and advance in their careers.

Join us to experience a supportive and enriching work environment with these and many other benefits!

Requirements

  • Bachelor's degree in marketing, business, or a related field. Is an English native speaker;
  • 5+ years of experience with at least 3 years in marketing, with a focus on international markets;
  • Experience in digital marketing, including SEO, SEM, email marketing, and social media management, and the ability to interpret data and make recommendations;
  • Strong project management skills, including the ability to prioritize and manage multiple projects simultaneously;
  • Excellent written and verbal communication skills in English, with proficiency in Mandarin is a plus;
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions;
  • Ability to work effectively in a fast-paced, team-oriented environment.

Application Instructions

If you feel interested in my position, please send your resume to my email address.

China Europe International Business School

About CEIBS
China Europe International Business School (CEIBS) was co-founded by the Chinese government and European Union (EU) in 1994, with Shanghai Jiao Tong University and the EFMD serving as its executive partners. CEIBS has campuses in Shanghai, Beijing, Shenzhen, Zurich in Switzerland, and Accra in Ghana.

As China’s only business school to originate from government-level collaboration, CEIBS is committed to educating responsible leaders versed in ‘China Depth, Global Breadth’ in line with its motto of ‘Conscientiousness, Innovation and Excellence’. Leaders from the Chinese central government and the EU, respectively, have lauded CEIBS as “a cradle of excellent executives” and “a role model of EU-China co-operation”.

CEIBS offers MBA, Finance MBA, EMBA, Global EMBA, Hospitality EMBA, DBA (Switzerland), and Executive Education programmes (see Programmes Overview). CEIBS was the first business school on the Chinese mainland to be accredited by both EQUIS and AACSB. CEIBS has placed #1 in Asia in the FT’s ranking of global MBA programmes for eight consecutive years, and has been ranked in the top 2 on its global EMBA list for four consecutive years.

Amongst the best in Asia, CEIBS’ faculty team is uniquely equipped to deliver a combination of ‘China Depth’ and ‘Global Breadth’ in both teaching and research. 120 faculty members – two-thirds of whom are from overseas – represent more than 10 countries and regions worldwide and bring a wealth of experience from teaching, research and business practice. CEIBS has ranked #1 in the category of Business Administration on Elsevier’s list of Most Chinese Cited Researchers for three consecutive years, an indicator of the school’s research capabilities in these fields.

Initiated by CEIBS, the Global Platform of China Cases has compiled over 2,700 China-focused cases, laying a solid foundation for providing China-specific knowledge. The school’s research, which is in the top tier of authoritative rankings, combines the latest theory with practical knowledge. In 2020, CEIBS launched four signature interdisciplinary research areas – China and the World, ESG, AI powered Enterprise and Management, and Service Excellence – and its research centres continually keep abreast of ever-changing business practices in vital fields.

To date, CEIBS has more than 30,000 alumni from over 90 countries around the world, and has provided a broad range of management programmes for more than 200,000 executives in China and abroad.

Each year, in dozens of major cities across Asia, Europe and Africa, CEIBS harnesses global insights and wisdom to host high-end academic and industry forums. CEIBS has become an important platform for exchange and co-operation between China and the EU.

In 2021, the school launched a new Five-Year Strategic Development Plan (2021-2025), focusing on eight strategic initiatives:

1) Reinforce CEIBS’ top-tier position
2) Expand CEIBS’ world-class faculty
3) Create signature research areas
4) Diversify CEIBS’ programme portfolio
5) Bridge China and Europe
6) Serve regional development strategies
7) Exemplify CSR education
8) Empower CEIBS alumni

Over the past 30 years, CEIBS has grown in tandem with the Chinese economy. In the years ahead, the school will continue to emphasise the innovation, transformation, and globalisation of the Chinese economy in order to facilitate global economic co-operation.

CEIBS Partners
At the establishment of CEIBS, the signing parties on the official founding contract were Shanghai Jiao Tong University and the European Foundation for Management Development (EFMD). These organisations continue to provide the institutional guarantees that make CEIBS a centre of excellence in business management and research within Asia and worldwide.

Over a hundred years old, Shanghai Jiaotong University is one of the leading universities in China. It has extensive and long-standing contacts with businesses in the country, and is thus able to facilitate CEIBS’ relations with the Chinese corporate world.

EFMD, based in Brussels, Belgium, is a global, non-profit, membership driven organization dedicated to management development. Recognized globally as an accreditation body for business schools, business school programmes and corporate universities. With the support of more than 900 members across over 90 countries and regions, EFMD acts as a catalyst to promote and enhance excellence in management development globally.
699 Hongfeng Road, Pudong, Shanghai 201206, P.R.C.

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