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International Marketing Manager
Published Tuesday, February 04
852 Views

Function: Project Group

Location: Shanghai, China

REPORTS TO: International Sales & Marketing Director

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Plan and execute the international marketing strategy to develop the exhibition’s global awareness, channel potential clients to the sales team and recruit international trade visitors
  • Be in charge of international marketing budget; Provide necessary marketing research/analytical information to allocate/invest funds wisely; Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Ensure the accomplishment of marketing material content and design according to project timeline
  • Produce valuable and engaging content for all communication platforms (press release, website, social media and follow up with partners’ channels), to attract and convert target groups
  • Maintain and build strategic relationships and partner with key industry players, agencies and vendors
  • Follow up with the allocated international companies / country pavilions to conduct sales, customer service and onsite follow up
  • Develop new sectors with high potential on international brands presence

REQUIREMENTS

  • BS/MS degree in marketing or a related field
  • At least 3 years’ experience in international B2B marketing, with good business/sales sense
  • Demonstrable experience in marketing (Print, SEO, SEA, SMO…) together with the potential and attitude required to learn
  • Proven experience in identifying and converting target audiences through engaging marketing campaigns
  • Solid knowledge of website analytics tools (e.g., Google Analytics) and search engine (Google Adwords) / social media (Facebook, Linked-In) advertising
  • Good taste with a sense of aesthetics and basic knowledge of web and design tools (Photoshop, Illustrator, CMS/HTML…)
  • Good teamwork spirit with ability to fit in a multicultural and fast-paced environment
  • Fluent written and spoken English. Chinese language proficiency is a real plus
  • Experience in the exhibition/events industry is a plus but not mandatory
Fulltime 2020-02-04 Shanghai Shanghai 200000 2020-03-03
VNU Exhibitions Asia

VNU Exhibitions Asia is a joint venture of Royal Dutch Jaarbeurs Group. Over the past century, Jaarbeurs has evolved into an international exhibition company which has a 100,000 square meters large pavilion and hosts more than 90 exhibitions and conferences annually. Keylong Exhibitions was established in 1993. In 2001, Royal Dutch Jaarbeurs Group and Keylong Exhibitions established a joint venture-VNU Exhibitions Asia Ltd., aiming to develop the Chinese market together, also providing total solution of exhibition and conference business support for global customers, such as Exhibition Hall Management, Exhibition Organizing, Event Services and Management, Business Consulting and Research, Integrated Marketing, Training and Education,etc.


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