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Marketing & E commerce Coordinator/Lead
Published Monday, July 27
572 Views

We are ramping up for rapid growth and as such are looking for a Marketing & Ecommerce Coordinator/Lead to join our team. The primary purpose of this position is to develop strategic, integrated marketing initiatives that drive our brand’s awareness, brand equity, and ecommerce. In this role, you will be expected to help coordinate our marketing and ecommerce activities including content creation, social media activities, communication/PR, offline events, and WeChat store management.


Responsibilities & Duties:

  • Coordinate key marketing activities including SEO, advertising, digital marketing and offline events
  • Research, identify and implement new online traffic and customer acquisition/conversion opportunities
  • Manage online WeChat store
  • Manage relationships with outside vendors like advertising agencies, website production companies and others as needed
  • Identify opportunities to reach new market segments and expand market share
  • Create shareable content appropriate for specific networks to spread both our brand and our content
  • Oversee social calendar; manage and innovate on owned platforms while delivering smart tactics on paid and earned channels
  • Identify emerging KOLs and media channels for campaign trials and media cooperation
  • Track, measure, and analyze all initiatives to report on social media ROI

工作描述:

鉴于公司快速发展的原因,需要一位精通市场营销和电子商务的人士加入我们的团队。此职位的主要目的是制定完整的战略性营销计划,提高品牌知名度,品牌资产及扩大电子商务市场份额。该岗位主要负责协调市场营销和电子商务活动,包括内容制定,社交媒体活动,公共关系,线下活动以及微商店铺管理。


工作职责:

  • 协调重要的营销推广活动,包括SEO,广告,数字营销和线下活动
  • 研究、挖掘并实施新的在线流量和客户获取/转化机会
  • 管理在线微信商店
  • 根据需要管理与外部供应商的关系,例如广告代理商,网站制作公司和其他供应商
  • 寻找并进入新细分市场、扩大市场份额的机会
  • 创建适合特定平台的可共享信息,宣传我们的品牌及内容
  • 管理社交活动日程;除了在自有平台上进行管理和创新外,同时在付费和盈利渠道上提供明智的策略
  • 寻求新兴的KOL和媒体渠道竞进行广告宣传及合作
  • 跟踪,测评和分析所有计划方案,汇总社交媒体投资回报率

REQUIREMENTS

  •  Fluent in Mandarin and English
  • Strong oral and written communication
  • Attention to detail and organization, self-starter with project management skills
  • Experience in Food & Beverage or FMGC is preferable
  • Minimum of 2 years experience in a marketing or public relations role.
  • Bachelor Degree or college diploma in marketing, communications, public relations or a similar field

资历和技能:

  • 流利的普通话和英语
  • 良好的口头和书面沟通
  • 注重细节和管理,具有项目管理技巧和自我启动能力
  • 具有餐饮业或快消行业经验者优先
  • 至少2年的市场营销或公共关系工作经验
  • 本科学历为市场营销、媒体传播、公共关系或相关领域
Fulltime 2020-07-27 Shanghai Shanghai 200000 2020-08-27
Zapfler

ZAPFLER started in 2014 because Dirk missed a pure, fresh craft beer like he used to drink in Germany. Since then, we dedicate ourselves to brew and serve pure, fresh, premium quality craft drinks and authentic food.

This job listing has expired and is no longer open for applications

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