Job Description

We are looking for a passionate and detail-oriented Marketing Specialist to join our team and help shape the voice of live entertainment in China. This role plays a vital part in the day-to-day operations and strategic promotion of our live performance projects.

Key Responsibilities:

• Manage daily content operations and maintenance for official websites and social media platforms (Weibo, WeChat, WeChat Channels, Xiaohongshu, Douyin, Bilibili, etc.), including copywriting, layout design, campaign ideation, audience interaction, and sentiment monitoring.
• Conduct research and analysis on the live entertainment market, artist popularity, audience demographics, and competitor activities to produce regular reports and support data-driven decision-making.
• Assist in the promotion of live performance projects throughout their lifecycle—from project kickoff and ticketing launches to final promotional pushes—by preparing content, creative assets, and campaign materials.
• Build and maintain relationships with media outlets, influencers/KOLs, venues, and ticketing platforms to drive promotional partnerships and maximize exposure and ticket sales.
• Support the drafting, filing, and summarizing of various internal and external marketing reports, ensuring smooth execution and post-project review of campaigns.
• Participate in Live Nation’s Business Code of Conduct training and comply with all related policies.

Requirements

• Bachelor’s degree or above in Marketing, Communications, New Media, Advertising, Public Relations, or related fields.
• 2–3+ years of experience in marketing, PR, media, or entertainment industries preferred.
• Strong understanding of China's digital media landscape and platform operations; familiarity with content trends and marketing strategies on WeChat, Weibo, Douyin, Xiaohongshu, Bilibili, etc.
• Deep interest in music, live events, and pop culture with a sharp awareness of industry trends and global music market dynamics.
• Excellent organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and collaboration skills with the ability to work independently and learn quickly.
• Proficiency in both written and spoken English and Chinese, with the ability to create and communicate in a bilingual work environment.
• Basic skills in design software (e.g. Photoshop, Canva) and content creation are a plus.
• Willingness to work irregular hours, including evenings and weekends for event-related responsibilities.
• High standard of confidentiality and ethical awareness when handling sensitive information.