Job Description

Silk Mandarin is looking for a creative and data-driven Social Media & Content Marketing Specialist to take over a key position that drives our brand’s growth and storytelling.

What You'll Do

• Manage Instagram, WeChat, LinkedIn, and other major international channels with strategic planning
• Plan and execute bi-monthly creative campaigns to engage learners worldwide and expand the brand impact.
• Develop content calendars and produce story-driven short videos, blogs, visuals, and posts
• Collaborate on lead generation campaigns  (e.g. ad content, EDM copy, content library)
• Build and manage a content library; support campaign visual & script planning
• Lead intern onboarding, training, and task handover to ensure smooth daily operations
• Work closely with analysts to track engagement and continuously optimize strategies

Requirements

• 1–3 years of social media, content marketing, or digital marketing experience
• Strong sense of storytelling, creativity, and attention to visual detail
• Familiar with data tracking tools  (e.g., social analytics, GA4, etc)
• Experience mentoring interns or managing workflows is a plus
• Goal-oriented, have a strong sense of responsibility, and be able to work fairly independently
• Eager to learn and grow with the team

Bonus Skills

• Video editing and visual design
• Experience working with bilingual content or international education brands