Gentle Monster is a hyper cool, achingly cool Korean brand stocking only their own stuff. Their shops are art galleries. They're so hip they've got a working design studio on their ground floor. They dumped like 50 sandbags out into the middle of the entrance, because design. Their sunglasses careen from "cartoon villain" to "Seoul circa Year 2149". Functionality is way down the priority list. Regular glasses frames are less boundary-demolishing than the sunglasses. Prices are surprisingly cheap for how much design went into them. It's for people who organize wanghong exhibitions.