The OG New York streetwear label known for its iconic pigeon logo, has opened a store on Huaihai Zhong Lu. The brand — also behind the legendary Nike SB “Pigeon” drop that once caused chaos in sneaker culture — brings its signature streetwear aesthetic to one of Shanghai’s busiest shopping streets. That said, reactions so far are mixed: some feel the brand has lost momentum in China, with styles that don’t stand out as much and prices that face stiff competition. Opening on Huaihai Lu also means high expectations, so whether this pigeon can make a strong comeback in Shanghai remains to be seen.