Talk about niche market. Awfully Chocolate sells three types of chocolate cakes and three types of ice cream in their super-chic shop, and nothing else. The idea is imported from Singapore, the cakes are made in Shanghai, and if you want to sit down and eat in the store, too bad. Takeout only. Cakes themselves taste like a good versions of Betty Crocker or other pre-made mixes and come in plain, banana, and rum/black cherry and are good for birthdays, getting out of the doghouse, and last-minute dinner party contributions.