This New Gelato Shop Has Lines Out the Door — In Winter

Just in time for the bone chilling Shanghai winter, Grom gelateria has opened its doors on Nanjing Xi Lu. Like a Milan fashion house, this Turin-based brand boasts branches in New York, L.A., Paris, L...
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Last updated: 2019-01-15
Photos: Brandon McGhee
Just in time for the bone chilling Shanghai winter, Grom gelateria has opened its doors on Nanjing Xi Lu. Like a Milan fashion house, this Turin-based brand boasts branches in New York, L.A., Paris, London, and a host of other major metropolises. Its stock in trade is gelato "how it used to be made". This means no artificial flavors, colorings, additives, preservatives or emulsifiers. They operate their own farm, where they grow many of their own ingredients, experimenting with various fruit cultivars, discovering those best suited for gelato and sorbet. It's all explained in a looping video on a high-def monitor mounted on the wall.

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