In today’s dynamic marketing landscape, creativity and sensory experience are key to building a strong brand identity. The University of Manchester China Centre is pleased to welcome Leong—an award-winning creative force in advertising, music, and brand strategy—for an exclusive talk on multi-sensory branding. With a career spanning three decades, Leong has earned top accolades in both advertising and music, crafting campaigns and writing songs for some of the biggest names in Chinese pop. In 2023, he launched NOTE DUET, a brand that blends music and fragrance, quickly earning attention in the fragrance world. In this session, Leong will explore how creative disciplines intersect to shape powerful brand experiences, offering insights into the fusion of scent, sound, and storytelling.