HOTELEX Shanghai International Coffee Culture Festival 2026 is back from March 30 to April 2 at the National Exhibition and Convention Center in Hongqiao. Think of it as a large-scale, all-indoor coffee crawl: 300+ brands covering everything from light Nordic roasts to deep Japanese-style brews, plus Panama Geisha, Yunnan beans, and plenty in between. Most booths offer free tastings, so you can work your way through americanos, pour-overs, and more experimental drinks at your own pace, alongside sections for baking, chocolate, and small appliances. It’s a big venue, so plan a few hours at least, and maybe aim for a weekday if you want to avoid the heavier crowds — otherwise, just show up, wander, and try not to overdo the caffeine.