Dialogs hosts an evening talk with Claudia Scheffler-Perrone on how Chinese brands and entrepreneurs can build trust in international markets. With 25 years of experience advising executives, founders, and professional athletes across Europe, the US, and Asia, Claudia is the founder of Think Unlimited, Killer Press, and the CSP Circle, Chief Editor of World of LEADER Magazine, and a university professor in Germany. Titled “People Before Products: How Chinese Brands and Entrepreneurs Earn Global Trust,” the talk looks at how trust and credibility differ across cultures, and why having strong products and services is not always enough to gain visibility overseas. Topics include how business relationships are built in different markets, why personal visibility matters in international business, the role of individuals behind a brand, how to adapt messaging without losing brand identity, and how to build partnerships, attract clients, and secure investment beyond China. Tickets include the talk and unlimited coffee, tea, and soft drinks. Scan the QR code on the poster to reserve a seat.