From February 5 to 8, HAI550 hosts the Yeah of the Year New Year market, where a burst of red sets the tone for an auspicious start to the year. This celebration features a variety of red-themed goods, from handcrafted New Year's gifts and limited-edition items to creative cultural toys. A food trail with bakery treats, drinks, and savory bites creates a mouth-watering atmosphere, while special activities like dialect-based New Year blessings, DIY decor making, and the good luck swap event offer a playful way to engage with the festive spirit. Additionally, shoppers can enjoy exciting prizes, such as lucky draws and games, adding more cheer to the seasonal shopping experience.