We are looking for a Brand Visual Designer to lead the development and execution of the brand’s visual identity across digital, product, and offline touchpoints. This role will be responsible for building a consistent visual language and creating high-quality designs that strengthen brand recognition and customer experience.

Key responsibilities include:

• Brand assets & visual guidelines
  • Maintain and evolve the brand’s VI system, defining the brand’s unique visual language, including color systems, typography, supporting graphics, and patterns.
  • Develop visual style guidelines for photography direction, model selection, and image treatment to ensure a consistent and premium brand image across all channels.
• E-commerce & social media visuals
  • Design store pages, product detail pages, campaign banners, and promotional assets for platforms including Tmall, Douyin, Xiaohongshu, and mini programs, with a focus on improving engagement and conversion.
  • Create visual content for social media platforms such as Instagram, Xiaohongshu, and WeChat Official Account, including launch posters, countdown visuals, brand storytelling content, motion graphics, and video covers.
  • Create product-focused visuals such as comparison graphics, ingredient highlights, and craftsmanship explanations.
• Product, packaging & offline materials
  • Participate in product design development and bring new perspectives to product aesthetics.
  • Lead packaging design projects, including outer packaging, inner packaging, material selection, and color proofing, to ensure the final product matches the brand’s positioning.
  • Design offline event visuals, including key visuals, posters, lightbox graphics, window displays, and product display materials.

• Bachelor’s degree or above in Visual Communication, Fashion Design, Advertising, or related fields.
• 2–5 years of relevant experience in fashion, personal care, beauty, or related industries.
• Proficient in Adobe Photoshop, Illustrator, and InDesign.
• Strong understanding of typography and experience working with both Chinese and Western typefaces.
• Strong layout skills, with the ability to create editorial-style designs with a sense of balance, elegance, and visual storytelling.
• Strong aesthetic judgment and the ability to create different visual moods, from elegant and minimal to experimental and contemporary.
• Ability to work in a fast-paced fashion environment with frequent product launches and major campaign periods such as 618 and Double 11.

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If you are interested in this position, please send your resume and portfolio to hr_ashley@eclatlifecn.com. We look forward to hearing from you.