Description
- Full Project Execution: Lead the end-to-end execution of new media advertising projects (including social media, content partnerships, and online events), ensuring strategies are accurately and efficiently implemented.
- Cross-Platform Content Support: Create and optimize promotional copy for platforms like Weibo, WeChat, Xiaohongshu, etc., based on brand tone and project needs, ensuring content quality and effective reach.
- Resource Coordination & Execution: Coordinate with internal teams (creative, design, content) and external partners (suppliers, KOLs, influencers) to ensure smooth execution and timely delivery across all project stages.
- Data Tracking & Optimization: Monitor project performance data, conduct reviews, and provide optimization suggestions and decision support for future executions.
- Budget & Progress Management: Assist in managing project costs and timelines, demonstrating the ability to prioritize and manage multiple tasks to meet objectives.
Requirements
- Bachelor’s degree or above, with a passion for the fashion industry and fluent in English.
- 2+ years of experience in advertising execution, new media operations, or brand promotion, with experience in independently managing project execution.
- Familiar with social media advertising strategies and content collaboration processes, and knowledgeable about mainstream platform promotion tools.
- Strong writing skills for new media, capable of creating tailored promotional content for different platforms. Previous experience with successful campaigns is a plus.
- Clear logic, strong communication skills, and the ability to manage multiple tasks under pressure.
- Passionate about fashion, beauty, and lifestyle industries, with relevant industry experience being an advantage.
Application Instructions
Please send your resume and Xiaohongshu account/portfolio to: 2564384559@qq.com. Subject: "Advertising Executive (Fashion Overseas Expansion) + Your Name + Available Start Date". Please include in your email: your resume and 1-2 new media projects you have managed with successful results.
