• Build and manage a social media matrix aligned with brand positioning, primarily on Xiaohongshu and Douyin
• Identify trends, develop creative content, and take responsibility for follower growth and content quality
• Plan and execute online fan campaigns tied to trending topics and key brand moments
• Identify, outreach, and collaborate with social media influencers, independently reviewing content to ensure accurate brand messaging
• Write copy for social media content, e-commerce materials, and offline campaign promotions

• Heavy social media user with strong knowledge of Xiaohongshu and Douyin platforms and content algorithms
• Experience in social media operations within the FMCG industry
• Familiar with influencer collaboration, paid advertising, and brand account growth strategies
• Portfolio or case studies preferred
• Strong analytical skills with the ability to review performance data and optimize content
• Good aesthetic sense and communication skills, with the ability to coordinate design needs effectively

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Interested candidates can send their resume and portfolio (if available) to hr@theinfantstore.com