• Develop and execute full-channel e-commerce strategies to drive business growth across multiple platforms
• Manage product assortment and pricing strategies to ensure both profitability and scalable growth
• Lead strategic planning and daily operations of official stores on Tmall and Douyin, including key product launches and traffic growth
• Build and maintain performance tracking systems to analyze key sales metrics and translate insights into actionable strategies
• Optimize product selection, pricing, promotions, and channel allocation based on data-driven insights
• Build and lead a high-performing, young sales team and coordinate cross-functional collaboration to achieve business targets

• 5+ years of e-commerce operations experience in the beauty and personal care industry
• Strong understanding of Tmall and Douyin platform rules, ecosystems, and growth mechanisms
• Deep knowledge of premium beauty consumer behavior and market dynamics
• Proven ability to design and manage product and pricing strategies independently
• Strong data analysis skills with the ability to extract insights from large datasets and turn them into action
• Result-oriented, strong under pressure, and able to adapt quickly in a fast-paced environment
• Strong aesthetic sense and sensitivity to brand identity and visual presentation is a plus

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Please send your resume and relevant case studies to hr@herbeast.cn. In the email subject line, please include: Name + Applied Position.