Description
- Take full ownership of Hato’s online store operations across platforms, including Taobao and Xiaohongshu, from store setup and daily management to campaign planning and execution.
- Develop and execute annual and monthly sales plans, promotion budgets, and ROI targets based on the brand’s positioning, taking full responsibility for sales performance.
- Analyze store performance data including traffic, conversion rates, average order value, and repeat purchase rates, and develop optimization strategies based on insights.
- Work closely with the brand content team to translate Hato’s visual identity and creative assets into effective e-commerce content, ensuring that every touchpoint reflects the Hato brand.
- Manage inventory, coordinate with suppliers, and optimize customer service processes to maintain a high-quality user experience.
- Monitor platform updates, market trends, and competitor activities, and adjust strategies accordingly.
Requirements
- 3+ years of e-commerce operations experience, including at least 1 year independently managing an online store or brand.
- Experience in home, design, lifestyle, or premium pet brands is preferred.
- Familiar with major e-commerce platforms such as Taobao and Xiaohongshu, including their operation rules and advertising tools (such as Taobao Direct Train, Wanxiangtai, and Juguang).
- Strong aesthetic sense — you don’t need to be a designer, but you should understand good design and know how to present it effectively through e-commerce.
- Strong data analysis skills with the ability to make strategic decisions based on insights.
- A strong brand mindset — not only focused on selling products, but also interested in contributing to long-term brand building.
- Highly responsible, self-motivated, and able to independently manage the full process from strategy development to execution.
- Full-time or part-time arrangements are available. For part-time roles, candidates should be able to commit 15–20 hours per week and respond promptly during important project periods.
Application Instructions
Please send your resume to info@hatopet.com to apply for this position.