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E-commerce Director at Hato

E-commerce Director

at Hato

City: Shanghai
Type: Full time
Seniority: Unspecified

Description

  • Take full ownership of Hato’s online store operations across platforms, including Taobao and Xiaohongshu, from store setup and daily management to campaign planning and execution.
  • Develop and execute annual and monthly sales plans, promotion budgets, and ROI targets based on the brand’s positioning, taking full responsibility for sales performance.
  • Analyze store performance data including traffic, conversion rates, average order value, and repeat purchase rates, and develop optimization strategies based on insights.
  • Work closely with the brand content team to translate Hato’s visual identity and creative assets into effective e-commerce content, ensuring that every touchpoint reflects the Hato brand.
  • Manage inventory, coordinate with suppliers, and optimize customer service processes to maintain a high-quality user experience.
  • Monitor platform updates, market trends, and competitor activities, and adjust strategies accordingly.
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Requirements

  • 3+ years of e-commerce operations experience, including at least 1 year independently managing an online store or brand.
  • Experience in home, design, lifestyle, or premium pet brands is preferred.
  • Familiar with major e-commerce platforms such as Taobao and Xiaohongshu, including their operation rules and advertising tools (such as Taobao Direct Train, Wanxiangtai, and Juguang).
  • Strong aesthetic sense — you don’t need to be a designer, but you should understand good design and know how to present it effectively through e-commerce.
  • Strong data analysis skills with the ability to make strategic decisions based on insights.
  • A strong brand mindset — not only focused on selling products, but also interested in contributing to long-term brand building.
  • Highly responsible, self-motivated, and able to independently manage the full process from strategy development to execution.
  • Full-time or part-time arrangements are available. For part-time roles, candidates should be able to commit 15–20 hours per week and respond promptly during important project periods.
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Benefits

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Application Instructions

Please send your resume to info@hatopet.com to apply for this position.
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Posted By:
Hato
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