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Brand Content Operations Specialist at NOBE

Brand Content Operations Specialist

at NOBE

City: Shanghai
Type: Full time
Seniority: Unspecified

Description

  • Manage the daily operation of NB Kids’ brand accounts, including content planning, production, publishing, and maintenance.
  • Discover interesting stories and content from product development, brand activities, and daily operations, and turn brand ideas into relatable content for users through short video creation and editing.
  • Communicate with pet influencers and content creators, including sample coordination, collaboration follow-ups, and content confirmation.
  • Create graphic materials such as posters based on the brand’s visual style.
  • Work with the team to maintain NOBE’s brand identity, ensuring consistent, authentic, and recognizable visual and content expression across different platforms.

Requirements

  • Strong understanding of social media content trends, familiar with platforms such as Xiaohongshu (RED) and Douyin, and able to create content that resonates with young pet owners.
  • Experience with Photoshop, Adobe Illustrator, or other design software; candidates with graphic design skills are preferred.
  • Basic video shooting and editing skills, with the ability to capture and create engaging short-form content.
  • Strong writing skills, able to clearly communicate product information while telling meaningful stories about the relationship between people and pets.
  • Good aesthetic sense and understanding of visual presentation, layout, and branding.
  • Strong communication skills, patience, and the ability to coordinate smoothly with influencers, creators, and clients.
  • Passion for animals and an interest in pet food and pet lifestyle trends.

Application Instructions

Interested candidates can send their resume to mlk@mylittlekids.cn. Applicants are also welcome to include design portfolios, writing samples, social media accounts, or video projects to showcase their previous work and experience.

Posted By:
NOBE
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