Description
- Support the development and execution of domestic and international social media strategies, with more focus on international channels, including content planning, brand voice, posting cadence, and audience engagement.
- Create and manage marketing campaigns to increase visibility, drive enrollment, and enhance the reputation of the Global MiM programme.
- Conduct market research to identify emerging trends, opportunities, and threats; analyse audience data and campaign performance to provide recommendations for strategy and future improvements.
- Build and maintain relationships with key stakeholders, including prospective students, alumni, suppliers, vendors, and industry partners; work closely with marketing and admissions teams to ensure consistent messaging and brand identity across channels.
- Assist in managing international marketing campaign budgets, tracking expenses and ROI. Report directly to the Senior Manager of the Marketing and Admissions team and carry out other related responsibilities as directed.
Requirements
- Bachelor's degree in marketing, business, communication, or a related field.
- 2–3 years of relevant work experience, with exposure to marketing in both Chinese and international markets.
- Familiarity with digital marketing, including SEO, SEM, email marketing, and social media management; basic ability to interpret data and make recommendations.
- Good project management skills, with the ability to prioritize and handle multiple projects simultaneously.
- Excellent written and verbal communication skills in English; proficiency in Mandarin is a plus.
- Strong analytical and problem-solving skills; ability to work independently in a fast-paced and entrepreneurial environment, with curiosity, out-of-the-box thinking, and a willingness to take bold initiatives.
Benefits
A Truly International Working Environment & Global Reputation Beautiful Working Environment & Well-Equipped Public Facilities
Application Instructions
Please send you resume to zava@ceibs.edu
Posted By:
China Europe International Business School (CEIBS)
China Europe International Business School (CEIBS) was co-founded by the Chinese government and European Union (EU) in 1994, with Shanghai Jiao Tong University and the EFMD serving as its executive partners. CEIBS has campuses in Shanghai, Beijing, Shenzhen, Zurich in Switzerland, and Accra in Ghana.
As China’s only business school to originate from government-level collaboration, CEIBS is committed to educating responsible leaders versed in “China Depth, Global Breadth” in line with its motto of “Conscientiousness, Innovation and Excellence”. Leaders from the Chinese central government and the EU, respectively, have lauded CEIBS as “a cradle of excellent executives” and “a role model of EU-China co-operation”.
CEIBS offers MBA, Part-time MBA, Finance MBA, Global MiM (Switzerland), EMBA, Global EMBA, HEMBA, DBA (Switzerland), PhD, and Executive Education programmes (see Programmes Overview). CEIBS was one of the first business schools on the Chinese mainland to be accredited by both EQUIS and AACSB. CEIBS is currently ranked #2 in the world in the Financial Times ranking of EMBA programmes, having ranked in the top two for six consecutive years, and has been named #1 in Asia in their ranking of global MBA programmes for ten consecutive years.
Vision and Mission
The CEIBS Mission: To educate responsible leaders versed in “China Depth, Global Breadth”.
The CEIBS Vision: To become the most respected international business school in the world by linking China and the rest of the world in teaching, research, and business practice and by promoting China’s social and economic development through high-impact knowledge creation and dissemination.
As China’s only business school to originate from government-level collaboration, CEIBS is committed to educating responsible leaders versed in “China Depth, Global Breadth” in line with its motto of “Conscientiousness, Innovation and Excellence”. Leaders from the Chinese central government and the EU, respectively, have lauded CEIBS as “a cradle of excellent executives” and “a role model of EU-China co-operation”.
CEIBS offers MBA, Part-time MBA, Finance MBA, Global MiM (Switzerland), EMBA, Global EMBA, HEMBA, DBA (Switzerland), PhD, and Executive Education programmes (see Programmes Overview). CEIBS was one of the first business schools on the Chinese mainland to be accredited by both EQUIS and AACSB. CEIBS is currently ranked #2 in the world in the Financial Times ranking of EMBA programmes, having ranked in the top two for six consecutive years, and has been named #1 in Asia in their ranking of global MBA programmes for ten consecutive years.
Vision and Mission
The CEIBS Mission: To educate responsible leaders versed in “China Depth, Global Breadth”.
The CEIBS Vision: To become the most respected international business school in the world by linking China and the rest of the world in teaching, research, and business practice and by promoting China’s social and economic development through high-impact knowledge creation and dissemination.