• Manage media placement for local lifestyle projects, including exhibitions, mall events, brand pop-ups, and cultural tourism campaigns
• Plan and execute KOL/KOC seeding and promotion strategies across platforms
• Build and maintain relationships with influencers at different tiers, leveraging existing creator resources
• Evaluate influencer content quality and ensure it meets conversion goals
• Optimize content performance based on platform trends, especially for Xiaohongshu (RED), including cover, title, opening hook, and information density
• Adjust media strategies based on data insights and campaign performance, with a focus on ROI

• Experience working on Shanghai-based local lifestyle projects such as exhibitions, commercial events, or cultural initiatives
• Strong understanding of KOL/KOC ecosystems and hands-on experience managing full influencer marketing pipelines
• Familiar with Xiaohongshu content logic and viral content structure
• Ability to assess content effectiveness quickly and align it with campaign goals
• Data-driven mindset with experience analyzing performance metrics and optimizing strategies

-

Please send your resume to hr@byoutput.com with the subject line formatted as: [Position Title + Name + Contact Information].