• Develop themes, names, selling points, and copy for products, and help design mechanisms, photo spots, and shareable moments for stores and pop-ups
• Participate in content planning and scripting for online channels (e.g. Xiaohongshu, short videos), turning ordinary products into engaging and relatable stories
• Analyze campaign performance and contribute to post-campaign reviews, including what worked, what didn’t, and how to improve next time
• Assist with basic video editing when needed (professional level not required, but strong sense of internet culture is important)
• Use AI tools for ideation, script drafting, copy testing, research, and visual references

• Strong observation of youth culture, behavior, and online trends
• Ability to turn simple things into interesting narratives or ideas
• Basic content creation skills (writing, scripting, or social media content preferred)
• Interest in offline experiences such as markets, pop-ups, exhibitions, or events
• Familiarity with or willingness to use AI tools in creative workflows

What We Look For

• Clear thinking with a grounded sense of creativity (not empty buzzwords)
• Strong willingness to execute and iterate ideas, not just conceptualize them
• Ability to notice subtle emotions in everyday life (awkwardness, joy, frustration, etc.) and turn them into content
• Understanding of what feels genuinely interesting versus what just sounds like marketing language
• Ability to start from small inputs (a title, a post, a video, an event) and develop them into complete outputs

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Please send your application to zhiyangmarket@163.com with the subject line “Position + Self-introduction + 3 pieces of work or content you like or created + how you use AI + why you want to join.”