Description
- Assist with the operation and content planning of KEY-可以文化’s new media accounts.
- Develop marketing plans for new book launches, identify key selling points, and create promotional strategies.
- Plan and organize online marketing campaigns and book promotion activities.
- Maintain and develop new media resources and explore new marketing opportunities.
- Track social media trends and create timely content campaigns related to current topics and cultural events.
Requirements
- Strong communication and coordination skills with the ability to collaborate effectively within a team.
- Familiarity with new media platforms and social media operations, especially Xiaohongshu (RED).
- Strong writing skills and the ability to identify and communicate the highlights of books and cultural products.
- A strong and lasting interest in contemporary Chinese literature and international literature.
- Understanding of social media trends and the ability to plan content around trending topics and key moments.
- Open to candidates from all academic backgrounds; majors related to Advertising, Chinese Literature, Foreign Languages, Communications, Marketing, or related fields are preferred.
- Experience with video editing software or photography skills is a plus.
- Commitment to a minimum 3-month internship, with at least 3 days of in-person work per week.
Application Instructions
Interested candidates can send their resume to 523170387@qq.com. Please use the following format for the email subject: Name + University + Major + Internship Period (for example: Zhang San + XX University + Marketing + June 1, 2026 – December 31, 2026). Candidates are also encouraged to include relevant work samples, such as book reviews, marketing plans, articles, social media posts, poster designs, or other creative projects.
