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Marketing Specialist at Live Nation

Marketing Specialist

at Live Nation

City: Shanghai
Type: Full time
Seniority: Unspecified

Description

  • Manage and maintain Live Nation's social media accounts in China, including Weibo, WeChat, WeChat Channels, Xiaohongshu, Douyin, and Bilibili, as well as the official website. Responsibilities include copywriting, visual content formatting, campaign planning, audience engagement, and online reputation monitoring.
  • Research and analyze trends in China's live entertainment market, artist popularity, and audience profiles, providing regular reports and insights to support marketing decisions.
  • Plan and execute promotional campaigns for live events, including marketing materials preparation, show announcements, ticket launches, and ticket sales promotions.
  • Build and maintain relationships with media platforms, KOLs, concert venues, and ticketing platforms to secure promotional resources, develop marketing initiatives, maximize event exposure, and drive ticket sales.
  • Assist with the preparation, organization, and archiving of internal and external marketing reports, as well as campaign performance reviews and summaries.
  • Complete Live Nation's business ethics training and comply with relevant company policies.

Requirements

  • Bachelor's degree or above in Marketing, New Media Communications, Advertising, Public Relations, or a related field.
  • 2–3 years or more of experience in marketing, PR, media, or the entertainment industry preferred.
  • Strong understanding of China's digital media landscape and social media platforms, including WeChat, Weibo, Douyin, Xiaohongshu, and Bilibili, with knowledge of their content trends and marketing strategies.
  • Passion for music, live entertainment, and pop culture, with a strong awareness of global music industry developments and a good understanding of China's entertainment market.
  • Strong organizational, analytical, and project execution skills, with the ability to manage multiple tasks efficiently.
  • Excellent communication and teamwork skills, with the ability to work independently and learn quickly in a fast-paced environment.
  • Excellent written and verbal communication skills in both Chinese and English.
  • Familiarity with basic design tools such as Photoshop and Canva, as well as creative content production skills, is a plus.
  • Flexibility to work irregular hours, including evenings and weekends when required by specific events.
  • Strong awareness of confidentiality and risk management when handling sensitive client information.

Application Instructions

Interested candidates should send their CV in both Chinese and English to HR@LiveNation.cn or Info@LiveNation.cn. The position is based in Jing'an District, Shanghai.

Posted By:
Live Nation
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