To support our growth, we are looking for a Digital Marketing Specialist

• Social Media Account Management: Responsible for the daily operation of the company's mainstream social media accounts (Xiaohongshu, WeChat, Weibo, Douyin, etc.), including content publishing, comment interaction, and fan maintenance; optimize account operation strategies to increase account activity, fan count, and content exposure and conversion
• KOL Collaboration Process: Responsible for KOL (Key Opinion Leader) screening, contact, negotiation, and collaboration follow-up; establish and maintain a KOL resource pool; coordinate KOL collaboration details (content requirements, sample management, scheduling, settlement); follow up on collaboration effects, review, and optimize the KOL collaboration model.
• Track trends in social media platforms, competitors' social media operations, and KOL collaboration strategies; output analysis reports and optimization suggestions.
• Plan and manage paid media placement, accurately target the intended audience, and optimize the conversion path from marketing to purchase; cooperate with suppliers and platform parties to explore and utilize the latest advertising products and formats (continuously monitor and analyze advertising effects).
• Coordinate with internal teams and external suppliers to plan and execute campaigns or marketing events.
• Internal process coordination, including coordination with departments such as Finance and Legal.

• Bachelor's degree or above in Marketing, Digital Media, Fashion Management, Art and Design Management, Business Management, or related majors.
• More than 3 years of relevant work experience in social media account operation and KOL collaboration; familiar with the operation rules of mainstream social media platforms (such as Douyin and Xiaohongshu) and KOL collaboration processes; priority will be given to candidates with experience in the fashion or luxury goods industry.
• Familiar with China's digital media ecosystem and advertising placement system.
• Possess excellent communication and negotiation skills, be able to efficiently connect with KOLs and internal teams, and accurately convey collaboration needs.
• Proactive, with strong communication skills and a collaborative mindset. 
• Proficient in written and spoken English.

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