• Manage social media presence on platforms such as Xiaohongshu and WeChat, producing visual and written content to boost brand awareness and follower engagement.
• Plan integrated marketing campaigns for key brand moments, including new product launches and collaborations, from creative concept to strategy and execution.
• Independently coordinate offline activations such as pop-up stores and events, overseeing on-site operations, setup, and vendor management to ensure brand presentation.
• Collaborate efficiently with internal design, product teams, and KOLs, managing multiple projects simultaneously.
• Track campaign performance and analyze data to produce post-event reports, continuously optimizing future campaigns.
• Handle additional tasks assigned by leadership.

• Bachelor’s degree or above.
• At least 2 years of experience in marketing, advertising, or brand strategy (experience in fashion, lifestyle, or beauty is a plus).
• Strong logical thinking, aesthetic sensitivity, and ability to capture market trends.
• Highly self-motivated, responsible, able to work under pressure, and capable of managing project timelines.
• Outgoing, passionate, and a team player with excellent communication skills.
• Pet lovers are a plus.

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Please submit your resume and portfolio to hr@1updigital.com.cn in one paragraph format, including your relevant experience and why you’re interested in this role.