• Social media operations: Manage and update content across Xiaohongshu, WeChat Official Account, and the company website; participate in content planning, publishing execution, and regular performance analysis
• Event support: Assist in the execution of brand events such as guest bartending sessions and tasting events
• Marketing materials: Support the coordination and management of brand assets and promotional materials

• 1–2 years of experience in social media, branding, or content-related roles (internships included); prior experience managing accounts or content projects is preferred
• Strong content judgment with a good sense of visual and editorial aesthetics — not just executional posting ability
• Basic proficiency in design and content tools (e.g. Photoshop, Illustrator, CapCut, etc.), able to handle simple asset editing independently
• Strong learning ability and self-motivation, with curiosity for exploring new and in-depth content approaches
• Bonus: Experience in alcohol, lifestyle, F&B, or brand-related content
• Bonus: A portfolio or examples of previous work (Xiaohongshu, WeChat, short video platforms, etc.)

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Please send your CV to lenka.xu@iwschina.cn with the subject line: Name – Marketing Assistant. The position is based in Jing’an District, Shanghai.