• Lead end-to-end planning, budgeting, and execution of large-scale integrated marketing campaigns, including PR communication and brand reputation management
• Oversee product matrix and pricing strategy, and lead full GTM (go-to-market) processes for key product launches to drive revenue and profit growth
• Develop and execute digital marketing strategies, including social content strategy and influencer/KOL matrix planning
• Translate brand momentum into sustained search interest, traffic growth, and conversion across e-commerce and social platforms
• Build and protect brand reputation through proactive communication and risk management across complex projects
• Drive content direction and storytelling strategy to strengthen brand perception and product advocacy

• 5+ years of experience in beauty and personal care marketing
• Proven track record of leading large-scale integrated campaigns with measurable business growth results preferred
• Strong understanding of platform content ecosystems and traffic dynamics, with the ability to convert buzz into commercial outcomes
• High sensitivity to public sentiment and strong ability in risk anticipation and management for complex projects
• Excellent cross-functional coordination, stakeholder management, and proposal/pitching skills
• Strong intuition or deep understanding of content, storytelling, and consumer communication
• Genuine passion for brand building

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Please send your resume and relevant case studies to hr@herbeast.cn. In the email subject line, please include: Name + Applied Position.